Blackhat a search engine optimization this is not a post telling you how to do Blackhat SEO actually more than anything else. I’m going to tell you why you want to avoid it as much as possible. But let’s start by defining.
What it is so?
What we carry out?
When we go through the process of search engine optimization (SEO) what we refer to as white hat search optimization or ethical and that is where we’re trying to help people learn the difference between them. Google understand our websites and other search engines so that we can get better search rankings. So, the whole thing is trying to help the search engines make our information as clear as possible. Black hat SEO is all meant for manipulating the search engines like Google, Bing, Yahoo in order to fool and try them into giving you better search rankings on their search engines.
So really how you define what is Blackhat, what’s difference between white hat or black hat SEO. Where’s the barrier between the two separates them from each other. Don’t worry for that Google have a set of webmaster guidelines and that’s basically a set of policies or guidelines of Google that says what you should do in SEO and What you shouldn’t do. If you break those policies/guidelines that all will be seen as black hat SEO by Google. So, Let’s start it with an example and one that Google quite openly spoke about this incident and After this example you will have a very clear idea about Black hat SEO.
So, some Automobile (BMW) manufacturer in Germany. Quit some years ago were using an agency and that agency carried out some black hat techniques. So, actually what they did is when you pay your visit to the website as a user, you would see the website as normal as you see any normal website, but when the search engine spiders, let me explain what are search engines spiders they a bits of software that read your website/content and send the information/report back to Google came through to read your website. They were shown a different version of the website and that version of the website basically repeated those words again and again continuously and its packed lots of words into the website and those words are actually not there in the real version of their website.
Google noticed this fraud and Google has a whole separate team of quality engineers looking at these kinds of things. Now instead of this helping them getting to the top of the search engines what actually happen is. Actually, Automobile (BMW) in Germany has been removed from Google so they weren’t just taking down the search. They were removed completely from Google search engines. Now as you can imagine, if you get your company banned from Google that means you won’t become particularly popular. Which is why I won’t suggest you and we want to avoid these kinds of black techniques.
So, what happened at Automobile (BMW) company it wasn’t great for Automobile (BMW). After this incident Obviously, there were some staff changes that happened. Also, the agency they were using was changed. But it actually wasn’t great for Google either. You couldn’t find big Automobile (BMW) on their search list, because the reality was people are searching it. They were look stupid for Google that you couldn’t find a really large website on their search engine. So, they were contacted the situation and it was explained that they had to go through some changes and resubmit themselves to Google once again. They change things and assured Google they weren’t going to do this.
They again resubmitted into the Google index and after that they again started being sharp. But as you can see if you’re working with an agency and you don’t know what they’re doing, you need to be very clear about this fact that they’re not using these kind of black hat techniques and what Google sees should be exactly the same as what the user sees. So, there’s a couple of ways in which you can make sure you’re not pushing any boundaries or doing anything that you shouldn’t be doing. So, first of all as I mentioned there are the webmaster policies/guidelines, so you can go through once and you can download webmaster policies/guidelines and it will take you through step by step what you should do while SEO and you shouldn’t be doing.
What Google is looking for? For optimizing your website there are lots of good SEO advice from which you can take help to optimize your website. The other thing you can do is to set up the search console, now we used to refer to this as webmaster tools and the search console you set it up for your website. The function of search console is to tells you that Google having some kind of problems accessing your content. Is there anything that seems to be a problem with the spiders reading your content, but they’ll also now give you some warning if they think you’re doing anything illegal.
So, actually now you do to get the opportunity to make sure that they don’t think you’re doing anything illegal but also if you do get the indexed or you get lower down in the search results, you can resubmit yourself. For example, if there are lots of negative websites there were dubious quality websites came through to you it gives you tools for dealing with those kinds of things. As well there’s full documentation that’ll explain how to use that as well. For example, Blackhat SEO the old-school way it used to be done was fruits. But if I put white text on a white background you and I won’t see that because it would just be invisible to us, but the search engine spiders would see it because it’s in the code.
But actually, it’s very simply what’s going to happen is Google’s going to look at the colour of your text versus the colour of your background and work out very quickly. You’re trying to hide things what you’re trying to do if you carry out. Blackhat search optimization is outwit, google engineers and it’s probably a losing battle they were pretty smart bunch. So, therefore a lot of people do this for short term gain but for any corporate website anything that means anything during the long term.
I won’t advice you use any kind of these practices and you should be avoiding those agencies that carry out Blackhat SEO in the name of getting organic traffic. These kinds of work can create problem for you as well. Googlers got smarter and smarter day by day. So, a lot of the updates are going on Google algorithm that you’re here about penguin and panda and lots of others as well. A lot of that is about the quality of content, they’re looking at quality of websites and they’re trying to exclude websites that don’t reach those quality guidelines. So, always stick to the plan of going through creating great quality content.